In an era of fast-moving markets and leap-frogging innovation, your company can no longer simply "unlock" wealth. Today it has to actively create wealth, or else end up in the fossil layers of business history. As a result, designers have a once-in-a-lifetime opportunity to play a key role in the next management revolution--the Rise of the "Designful" Company. Marty Neumeier, president of the design think tank Neutron, explains why design is the next new best practice, and shows you how you can leverage your unique position as an internal designer to transform the way your company communicates, collaborates, and competes in the 21st century.
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