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HOW October 2007
  Item No. #HW1007
Price: $15.00

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The winners in HOW's annual Promotion Design Awards team up with killer advice on marketing your design business in this hefty issue.

AWARDS
Winners of HOW's Promotion Design Awards in these categories: Client Promotions, Designer Promotions, Illustrator/Photographer Promotions, Miscellaneous Promotions, Nonprofit Promotions, Personal Promotions, Student Promotions

A Crash Course
From the voice of its marketing materials to the style of its workspace, this design firm has built the most successful, comprehensive self-promo scheme we've seen. Ever.

FEATURES
Master Your Marketing Hang-ups
Is fear getting in the way of your design firm's growth? Are you letting little excuses (like, "I don't have the time") keep you from true success? No more! We've got real-world advice for overcoming these mental blocks and promoting your business with confidence.

Balancing Your Business
How many clients should your design business serve? Should they be local? Regional? National? Three noted consultants share 7 solid strategies to help you devise your ideal client mix.

Mark Your Calendar
Here it is: a step-by-step, weekly plan for marketing your design business. Self-promotion expert Ilise Benun lays out a to-do list for both rookies and veterans -- with every task, every deadline, every client contact -- that'll make your business soar.
Online Extra: Download this essential annual marketing calendar

COLUMNS
Advice from the Inside
Taking control of color, helping engineers understand design and getting a nasty co-worker off your back
Online Extra: More Advice from the Inside

Now and Then
Philly advertising and design agency Gyro mixes retro elements into its brand-new urban workspace.

Finding the Right Printer
Your printer is an extension of your business, a partner in creatng work that pleases your client. Here's how to pick the right one.

Getting Schooled
Influential ad agency Weiden + Kennedy invites a select group of students each year into its exclusive ad school, where the lessons come from the real world.



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