Do you feel like your corporate design group is just a "drop-in" service center and not a core strategic business partner in the corporate enterprise? You're not alone. Part of the reason for this phenomenon is that in-house designers are not perceived as trusted business partners because their credibility has not been clearly articulated and established. After listening to Peter's session, you'll know how to clearly express the value of design to any enterprise, what role design should play in your company, and how to develop mutually valuable relationships throughout your entire organization.

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